about waffl.


we noticed that existing outdoor towels meant that a compromise had to be made in terms of looks and comfort. scratchy, unpleasant alternatives are uncomfortable on the skin and usually only serve one purpose...to dry quickly. 



our mission is to show the advantages of using sustainably produced, 100% cotton waffle woven fabric towels, over existing alternatives while still preserving all the best qualities of traditional towels...and removing the worst. 



waffl. towel was born. A combination of traditional, efficient, Japanese thread weaving techniques combined with a modern aesthetic to make the perfect adventure companion.